AI Lab · London · AI that makes life simpler, safer, better

We build AI to make life
simpler, safer, better.

Every product we ship is grounded in a problem our founders and their communities had — problems that are widespread and that we deeply feel need resolving. Personal safety, every day and at events. Beautiful diagrams and documents from your LLM chat, without wrestling with a design tool. Your family's moments in one place, not scattered across five apps.

The same team also builds AI systems for management consultancies, marketing agencies and founders adding AI capability quickly. Our product line (SOS.VU, cam.vu, CALEL Legion, Aquaman) is available exclusively to our clients before public launch and post stress-tests on every agent before we bring it to you.

Who our products are for

Every product below solves a real problem for real people.

Personal safety when the network fails. Wedding capture without losing a month to editing. Beautiful diagrams from an LLM chat without opening a design tool. A family feed that isn't at the mercy of someone else's algorithm. Click any card for the deep-dive, then join the list if it fits your life.

See all 13 products
Who we build for

Management consultancies. Marketing agencies. Founders.

If you're a management consultancy or marketing agency adding AI capability quickly, or a founder who needs a working prototype in weeks — this is what we build. Voice agents that answer your phone at 3am. GCP + RAG stacks that give your team its own knowledge back. Multi-agent architecture that doesn't drift. Delivered as products and implementations, not as hours. If your work involves lone workers or event safety, our own product line handles that — start with SOS.VU.

What you get, and when

A working AI system on your side in 4-6 weeks.

Your team gets a scoping call in week one, sees a working build by weeks two and three, sees the evals + QA in week four, and takes ownership of a shipped system with a founder-narrated runbook in weeks five and six. You leave with a case study you can point to, a live surface your customers use, and code your team owns end-to-end.

4-6 week swim-lane

Week 1
Weeks 2-3
Week 4
Weeks 5-6
Voice AI
Scope
Build
QA + evals
Ship + retro
GCP
Scope
Build
QA + evals
Ship + retro
RAG + agents
Scope
Build
QA + evals
Ship + retro
CALEL Legion
Scope
Build
QA + evals
Ship + retro
Working outcomes, not billable hours

A shipped system, on your side, in weeks.

You get a working system live in production — a Voice AI agent answering your phone, a GCP + RAG stack giving your team its own knowledge back, a multi-agent architecture that doesn't drift. Delivered as outcome, not measured in hours. UK SMBs the length and breadth of the country.

The plumbing your team inherits: GCP, Cloudflare Workers and Next.js. LangGraph for agent orchestration. MCP for tool routing. Datadog and LangSmith so you can see what your agents are doing. GitHub Actions so future changes ship without drama. Chosen per engagement, opinionated on what actually survives production.

GCP Cloudflare Workers Next.js LangGraph LangChain MCP ElevenLabs Vapi Firebase Postgres Datadog GitHub Actions
Selected work · anonymised

Real customers. Real problems solved.

Three recent snapshots of customers who came with a problem and left with a working system. Names blurred where confidentiality is still active. Full case studies open up after a scoping call.

Voice AI · A

A UK service business whose phone rings 24/7

Their customers wanted to book at all hours. Their team wanted to sleep. A real-time voice agent answers now with sub-350ms turn-taking, hands off warmly to a human when it isn't sure, and booking conversion went up meaningfully in the first month. Built on ElevenLabs voice, Vapi orchestration, custom evals.

Anonymised · 2026 · UK
Voice AI · B

A hospitality group whose guests spoke five languages

Their front desk couldn't cover every language every hour. Their guests wanted answers in their own words. One voice agent now speaks all five, pulls answers from a property-specific knowledge base, and hands off to human staff the moment a guest asks for one. Deployed in weeks.

Anonymised · 2026 · EU + UK
Warwickshire pilot

Warwickshire residents who wanted help finding them faster

People with real anxiety about walking home late, working alone, or living alone. SOS.VU is in private test right now — native app with web backup for anyone not signed in. Public onboarding is held back until we are happy every escalation ladder works the way a person under stress needs it to. Privacy-scrubbed metrics on request.

Privacy-scrubbed · 2026 · Warwickshire

A working AI system on your side, in weeks.

Past engagements

Teams the founder has already helped ship for.

Fifteen prior engagements across financial services, telco, pharma, consulting and startups. The kind of problems those teams brought — and the kind we still take on today — range from voice agents on customer lines to knowledge systems that let a whole department search their own past work in plain English.

McKinsey
Strategy
Google
Cloud + AI
TRP
Product
PwC
Advisory
HCLTech
Delivery
Deutsche Bank
Financial services
Novartis
Pharma
Liquid Telco
Telecoms
Tech Mahindra
Systems
Gumsaver
Startup
Rentr
Property tech
SparBar
Consumer
RoadTransport Media
Publishing
VanReviewer
Reviews
VanAdvisor
Advisory

Let's work together.

Bring us the problem your team has been putting off. You leave with a working system, on-site or in your cloud, and your team owns the code.

People-first. Every product. Every implementation.

Read alongside

What we are learning, in plain English.

Notes from the workbench for anyone building AI into their business or their product. What actually works, what quietly falls over in production, and what we would do differently if we started again on Monday.

Read the blog
Get in touch

Talk to us.

Tell us the problem your team keeps putting off, and the timeframe you're up against. We reply within two working days in London. If we can help you ship, you get a working session. If we cannot, we say so and point you to someone who can — you leave better-off either way.

Open the intake form